If you are sending or publishing a catalog

With many publications you get a contract for "standby" rooms. In this agreement, send them your ad and keep it until they have unsold space. Then place your ad at a price that is always a third or less of the normal price for the space you need. With this in mind, you should definitely check with local and neighborhood newspapers.

If you are sending or publishing a catalog or ad sheet, contact all other publishers and inquire about exchange ad opportunities. You place your ad in your publication in exchange for publishing a similarly sized ad in yours.

After all, there is nothing in the world that exceeds the low cost and enormous awareness you get when you advertise a free offer. Simply place an ad with a free report that will interest most people - a simple one-page report with a "slogan" that drives readers to send money for more information, with a full-page ad for your book or other product on the website back. Request an envelope addressed to yourself. Depending on the attractiveness of your report and the distribution of the publication in which your ad appears, you can easily be flooded with answers!

The trick, of course, is to convert all of these answers, or a large percentage of them, into sales. This is done through the "Tag Line", which prompts the reader to send more information, the full page display on the back of the report, and the other offers you add to the total package you are returning to. As mentioned at the beginning of this report, the point is to let your imagination run wild. When you do this, you have a strong force that will help you achieve your goals.

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