Many taxi companies have fallen into the "cheap" mentality that is spreading through their taxi companies. This is the opposite of how something should be done. You need to create better working conditions so that all your employees are afraid of losing their jobs. This does not mean that your relationship with them should be based solely on fear, but that fear must exist. This is especially true for employees who work with clients. In the taxi company, almost everyone works for you, except for mechanics and accountants. The driver, dispatcher and reservation staff always take care of your customers.
You want your customers to be treated like gold. A bitter, poorly paid, and unhappy employee would not treat your client this way. You need to take good care of the people who work for you so that they can take care of your customers. The added benefit of caring for your employees is that they understand that if they screw up, they could lose their jobs and it will hurt. When you meet wonderful people, you pay them more than others. For the best drivers and dispatchers, they should be the highest paid taxi service.
https://www.highforum.net/top-7-challenges-taxi-businesses-face-in-this-pandemic-uber/